Bellisima is a media company focused on designing, creating & delivering meaningful content and products for modern Latin American women.
"Despite increasing proficiency in English, messaging in Spanish and in-culture is still very relevant to younger generations". *Source: Nielsen
Content may be king, but context rules.
Existing publishers translate content, but miss cultural context.
No existing media platform designing & creating digital content specifically for modern Latin American women.
Brands and advertisers struggle to find adequate media options & communities to reach the Latina audience.
Our market... In numbers
of Latin American women in the U.S. , which is close to half of the total 58.95 million of the Latin American population in the U.S. as of 2017.
Hispanics buying power in 2015, up 167% since the turn of the century, which is more than twice the 76% growth in non-Hispanic buying power during the same period.
Projections show U.S. Hispanic buying power continuing this trend, by 2020 it's expected to reach
That was the Hispanic media spending in 2017.
The only category that grew significantly was digital, estimated in Ad Age's Hispanic Fact Pack to be up 16.9% to